Fix Negative Feedback Issues
Negative seller feedback on Amazon can be removed if it meets specific criteria. Feedback related to an FBA order where Amazon was responsible for the shipping or customer service, feedback containing only product reviews rather than seller performance comment...
Three places sellers get stuck
These issues can delay progress for days or weeks. We diagnose them early and handle the right route.
Wrong appeal angle
Generic appeals usually fail because they do not address Amazon’s actual root cause.
Missing evidence
Amazon often needs invoices, compliance proof, business records, or operational documentation.
Account health risk
Delays can affect funds, listings, account health, and long-term selling ability.
Everything handled properly
Not a checklist of buzzwords. These are the actual moving parts we handle for this service.
Feedback removal
We handle feedback removal as part of the fix negative feedback issues process and verify the result before handover.
Dispute resolution
We handle dispute resolution as part of the fix negative feedback issues process and verify the result before handover.
Review monitoring
We handle review monitoring as part of the fix negative feedback issues process and verify the result before handover.
ODR improvement
We handle odr improvement as part of the fix negative feedback issues process and verify the result before handover.
Policy compliance
We handle policy compliance as part of the fix negative feedback issues process and verify the result before handover.
A four-step process, no surprises
Feedback Audit
We review all negative and neutral feedback from the last 90 days. We categorize each piece by whether it is removable, addressable through messaging, or requires an operational fix.
Removal Requests
We submit removal requests for all feedback that qualifies under Amazon policy. FBA-related feedback where Amazon was responsible is the most common qualifying category.
Buyer Messaging
For feedback that cannot be removed, we draft a professional response through Amazon messaging where appropriate. The goal is resolution, not argument.
ODR Monitoring
We set up alerts for new negative feedback and A-to-Z claims so nothing sits unaddressed. Early response to A-to-Z claims prevents them from counting against ODR.
Results we've delivered
Order Defect Rate is the metric that accounts for negative feedback, A-to-Z claims, and credit card chargebacks together. If ODR goes above 1 percent your account is at serious risk. We have brought multiple accounts back from critical ODR levels through a combination of feedback removal, buyer messaging, and operational improvements.
A separate listing-removal case resolved same-day — 122 FBA units protected, zero policy strikes.
Read the case study →Before you ask
Yes, if you can get the buyer to request removal, Amazon will remove it. We draft buyer messages that are professional and non-pressuring. Buyers do sometimes retract feedback when handled correctly.
Seller feedback appears on your seller profile and affects your ODR and account health metrics. Product reviews appear on the product listing page. Amazon will remove product reviews that appear in seller feedback, since those belong on the product page.
It depends on your feedback volume. One negative review out of 5 is a serious issue. One out of 200 is a minor dip. We look at the absolute numbers behind the percentage, not just the percentage itself.