Seasonal PPC Strategy | USA
An Amazon ppc management case from a seller in the USA marketplace, where Seller not capitalizing on Q4 seasonality. Previous years saw missed sales during peak period due to insufficient advertising budget allocation and poor campaign structure for seasonal keywords. The right root-cause diagnosis...
67%
Sales result
Q4 sales increased 67% year over year.
5.2×
ROAS
ROAS improved to 5.2x during peak period.
USA
Recorded market
Location recorded in the case file
Documented
Case outcome
Q4 sales increased 67% year over year. ROAS improved to 5.2x during peak period.
Case Snapshot
The Facts
Marketplace
USA
Issue
Seasonal PPC Strategy | USA
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
Q4 sales increased 67% year over year. ROAS improved to 5.2x during peak period.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Seller not capitalizing on Q4 seasonality. Previous years saw missed sales during peak period due to insufficient advertising budget allocation and poor campaign structure for seasonal keywords.
- Unaddressed, this kind of problem typically spills over into account health, visibility, and continuity.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Built Q4 seasonal keyword list 8 weeks before peak. Gradually increased budgets with performance data. Created separate promotional campaigns for Black Friday and Cyber Monday.
Stage 03 Result
03 — The Result
- Final outcome: Q4 sales increased 67% year over year. ROAS improved to 5.2x during peak period.
- Individual case outcome; not a guarantee of results for another seller.
DCase Log Summary
Q4 sales increased 67% year over year. ROAS improved to 5.2x during peak period.
Why Sellers Trust Us
Verified Track Record
Amazon Authorised
Partner
Partner
UK & US verified Authorised Partner
6+ Years
Managing Amazon accounts across US, UK & EU
94
Documented cases in our public case-study library
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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