Design services
Amazon Brand Guidelines
A visual identity your whole team can use. Bring the same considered direction to every product, listing and brand touchpoint.
What’s included
Your brand guidelines project,
clearly defined.
Give your team a clear reference for the logo, colours, typography and imagery. We organise the identity rules so they can be applied consistently across your Amazon creative and other brand materials.
Logo usage and agreed variations
A clear reference for the approved mark, lockups and backgrounds.
Colour specifications and typography direction
Usable colour values and a consistent type hierarchy.
Photography and graphic treatment guidance
A shared direction for photography, graphics and brand applications.
Selected applications and an organised reference guide
An organised guide and the final assets agreed in your brief.
How we work
From your brief
to the final design.
Know what happens next, with a clear review and handover at each stage.
- 01
Discover
Review your positioning, audience, existing identity and the places your brand needs to appear.
- 02
Define
Agree the visual direction and the rules the identity needs to make clear.
- 03
Apply
Review the identity in the agreed applications and refine the details together.
- 04
Document
Receive the final guide and the agreed assets, organised for everyday use.
Before you start
A few useful answers.
Share your products and existing brand assets. We’ll agree the deliverables, revisions, timing and quote before work begins.
Plan your brand guidelines project Scope and cost agreed upfrontIs a brand guide the same as an Amazon Store?
A brand guide defines how your identity is used. A Store is a shopping destination. We can create the guide first and apply it to your Store and listing creative as a separately agreed scope.
What do you need to get started?
Your product information, logo, existing brand assets and usable product photos. Share your ASINs and marketplace too. We identify missing assets and agree any photography or copywriting work before quoting.
How much does the design work cost?
We quote after reviewing the number of products, pages or modules, the assets available and the implementation scope. Deliverables, revision rounds and payment terms are confirmed before work starts.
Can you work with our existing brand?
Yes. We can follow your established colours, typography and tone, or agree a new visual direction with you. Existing creative is reviewed before we propose changes.
