PPC Campaign Analysis | USA
A USA seller was wasting budget through unstructured PPC campaigns and high ACoS. We audited search terms, rebuilt campaigns, added negatives, and made advertising profitable.
68% → 22%
ACoS Reduced
PPC became profitable
60 Days
Data Reviewed
Search terms analyzed
67%
Efficiency Gain
Spend improved
Optimized
Campaign Status
Structure rebuilt
Case Snapshot
The Facts
Marketplace
USA
Issue
PPC Campaign Analysis | USA
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
ACoS reduced from 68% to 22% in 5 weeks. Monthly ad spend efficiency improved by 67%.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Multiple PPC campaigns running with no structure. ACoS at 68% making advertising unprofitable. Budget wasted on irrelevant search terms.
- Seller needed a clear root-cause review before submitting another request to Amazon.
- The issue was affecting visibility, account confidence, and business continuity.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Full campaign audit. Built negative keyword list from 60 days of search term data. Restructured by match type. Set up separate brand and generic campaigns.
- We framed the issue correctly before contacting Amazon support.
- We submitted the case with direct evidence, issue context, and corrective action.
Stage 03 Result
03 — The Result
- Final outcome: ACoS reduced from 68% to 22% in 5 weeks. Monthly ad spend efficiency improved by 67%.
- The case was resolved without unnecessary trial-and-error escalation.
- Seller could move forward with restored account/listing confidence.
Documented Proof
Before & After
Before
Seller Central screenshot / case proof
Problem stage
Problem stage
Multiple PPC campaigns running with no structure. ACoS at 68% making advertising unprofitable. Budget wasted on irrelevant search terms.
After
Seller Central screenshot / case proof
Resolved stage
Resolved stage
ACoS reduced from 68% to 22% in 5 weeks. Monthly ad spend efficiency improved by 67%.
DCase Log Summary
This case was handled by reviewing the Amazon issue context, identifying the most likely root cause, and submitting a focused resolution path instead of repeating generic support requests.
Why Sellers Trust Us
Verified Track Record
Amazon Authorised
Partner
Partner
UK & US verified Authorised Partner
6+ Years
Managing Amazon accounts across US, UK & EU
5,200+
Amazon cases resolved for sellers worldwide
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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