PPC Audit | Germany
A genuine Amazon ppc management case in the Germany marketplace: Amazon Germany PPC campaigns generating impressions but almost no conversions. CTR well below benchmark. A focused, evidence-led resolution delivered this outcome: CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
Resolved
Resolution Status
Case closed successfully
0.2%
Performance Impact
Improvement achieved
0.2%
Improvement
Performance increased
Active
Campaign Status
Case closed successfully
Case Snapshot
The Facts
Marketplace
Germany
Issue
PPC Audit | Germany
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Amazon Germany PPC campaigns generating impressions but almost no conversions. CTR well below benchmark.
- Cases like this can quickly put account health, search visibility, and ongoing sales at risk.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Identified broad keyword targeting with insufficient product differentiation. Rebuilt campaigns with tightly themed ad groups and German-language keyword research.
- Rather than a generic ticket, we built the case around clear evidence, context, and a specific corrective action.
Stage 03 Result
03 — The Result
- Final outcome: CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
- The case closed without unnecessary back-and-forth, and the seller could move forward with confidence.
Documented Proof
Case Evidence
CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
DCase Log Summary
Handled by reviewing the full issue context, identifying the likely root cause, and submitting a focused resolution rather than a generic request.
Why Sellers Trust Us
Verified Track Record
Amazon Authorised
Partner
Partner
UK & US verified Authorised Partner
6+ Years
Managing Amazon accounts across US, UK & EU
5,200+
Amazon cases resolved for sellers worldwide
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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