PPC Audit | Germany
A real Amazon Germany marketplace ppc management case where Amazon Germany PPC campaigns generating impressions but almost no conversions. CTR well below benchmark. Correct root-cause framing and a focused resolution path delivered this outcome: CTR improved from 0.2% to 1.8%. Conversion rate double...
0.2% → 1.8%
CTR Improved
Click rate increased
German PPC
Campaign Focus
Localized keywords rebuilt
2x
Conversion Lift
Conversion rate doubled
Optimized
Campaign Status
Ad groups rebuilt
Case Snapshot
The Facts
Marketplace
Germany
Issue
PPC Audit | Germany
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Amazon Germany PPC campaigns generating impressions but almost no conversions. CTR well below benchmark.
- Seller needed a clear root-cause review before submitting another request to Amazon.
- The issue was affecting visibility, account confidence, and business continuity.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Identified broad keyword targeting with insufficient product differentiation. Rebuilt campaigns with tightly themed ad groups and German-language keyword research.
- We framed the issue correctly before contacting Amazon support.
- We submitted the case with direct evidence, issue context, and corrective action.
Stage 03 Result
03 — The Result
- Final outcome: CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
- The case was resolved without unnecessary trial-and-error escalation.
- Seller could move forward with restored account/listing confidence.
Documented Proof
Before & After
Before
Seller Central screenshot / case proof
Problem stage
Problem stage
Amazon Germany PPC campaigns generating impressions but almost no conversions. CTR well below benchmark.
After
Seller Central screenshot / case proof
Resolved stage
Resolved stage
CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
DCase Log Summary
This case was handled by reviewing the Amazon issue context, identifying the most likely root cause, and submitting a focused resolution path instead of repeating generic support requests.
Why Sellers Trust Us
Verified Track Record
Amazon Authorised
Partner
Partner
UK & US verified Authorised Partner
6+ Years
Managing Amazon accounts across US, UK & EU
5,200+
Amazon cases resolved for sellers worldwide
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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