PPC Audit | Germany
A genuine Amazon ppc management case in the Germany marketplace: Amazon Germany PPC campaigns generating impressions but almost no conversions. CTR well below benchmark. A focused, evidence-led resolution delivered this outcome: CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
≤6 weeks
Reported timeframe
Conversion rate doubled within 6 weeks.
0.2% → 1.8%
Click-through rate
CTR improved from 0.2% to 1.8%.
2×
Conversion rate
Conversion rate doubled within 6 weeks.
Germany
Recorded market
Location recorded in the case file
Case Snapshot
The Facts
Marketplace
Germany
Issue
PPC Audit | Germany
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Amazon Germany PPC campaigns generating impressions but almost no conversions. CTR well below benchmark.
- Cases like this can quickly put account health, search visibility, and ongoing sales at risk.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Identified broad keyword targeting with insufficient product differentiation. Rebuilt campaigns with tightly themed ad groups and German-language keyword research.
Stage 03 Result
03 — The Result
- Final outcome: CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
- Individual case outcome; not a guarantee of results for another seller.
Published client record
Case Evidence
CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
DCase Log Summary
CTR improved from 0.2% to 1.8%. Conversion rate doubled within 6 weeks.
Why Sellers Trust Us
Verified Track Record
Amazon Authorised
Partner
Partner
UK & US verified Authorised Partner
6+ Years
Managing Amazon accounts across US, UK & EU
94
Documented cases in our public case-study library
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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