Video Ad Campaigns | USA
An Amazon ppc management case from a seller in the USA marketplace, where Seller not using video advertising despite having strong product demonstration video. Missing high-visibility ad placements available only to video campaigns. The right root-cause diagnosis and a targeted fix delivered this ou...
Resolved
Resolution Status
Case closed successfully
31%
Performance Impact
Improvement achieved
31%
Improvement
Performance increased
Active
Campaign Status
Case closed successfully
Case Snapshot
The Facts
Marketplace
USA
Issue
Video Ad Campaigns | USA
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
Video campaigns generated 31% lower ACoS than standard Sponsored Products. Implemented across full product catalog.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Seller not using video advertising despite having strong product demonstration video. Missing high-visibility ad placements available only to video campaigns.
- Unaddressed, this kind of problem typically spills over into account health, visibility, and continuity.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Set up Sponsored Brand Video campaigns targeting primary keywords. Created separate video campaigns for competitor product targeting. Optimized thumbnail and first 3 seconds for autoplay.
- We made sure the case was framed correctly, with clear evidence and context, before it went to Amazon.
Stage 03 Result
03 — The Result
- Final outcome: Video campaigns generated 31% lower ACoS than standard Sponsored Products. Implemented across full product catalog.
- No repeated trial-and-error escalations were needed to reach this outcome.
DCase Log Summary
Resolved through a root-cause review of the Amazon issue and a targeted resolution path, not a repeated generic ticket.
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Verified Track Record
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6+ Years
Managing Amazon accounts across US, UK & EU
5,200+
Amazon cases resolved for sellers worldwide
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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