Video Ad Campaigns | USA
An Amazon ppc management case from a seller in the USA marketplace, where Seller not using video advertising despite having strong product demonstration video. Missing high-visibility ad placements available only to video campaigns. The right root-cause diagnosis and a targeted fix delivered this ou...
31%
ACoS
Video campaigns generated 31% lower ACoS than standard Sponsored Products.
USA
Recorded market
Location recorded in the case file
Documented
Case outcome
Video campaigns generated 31% lower ACoS than standard Sponsored Products. Implemented across full product catalog.
Case #86
Case reference
Video Ad Campaigns | USA
Case Snapshot
The Facts
Marketplace
USA
Issue
Video Ad Campaigns | USA
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
Video campaigns generated 31% lower ACoS than standard Sponsored Products. Implemented across full product catalog.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Seller not using video advertising despite having strong product demonstration video. Missing high-visibility ad placements available only to video campaigns.
- Unaddressed, this kind of problem typically spills over into account health, visibility, and continuity.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Set up Sponsored Brand Video campaigns targeting primary keywords. Created separate video campaigns for competitor product targeting. Optimized thumbnail and first 3 seconds for autoplay.
Stage 03 Result
03 — The Result
- Final outcome: Video campaigns generated 31% lower ACoS than standard Sponsored Products. Implemented across full product catalog.
- Individual case outcome; not a guarantee of results for another seller.
DCase Log Summary
Video campaigns generated 31% lower ACoS than standard Sponsored Products. Implemented across full product catalog.
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Verified Track Record
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6+ Years
Managing Amazon accounts across US, UK & EU
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Documented cases in our public case-study library
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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