ACoS Reduction | UK
A real Amazon UK marketplace ppc management case where Amazon UK PPC campaigns running at 71% ACoS. Seller spending more on advertising than earning in profit after fees. Correct root-cause framing and a focused resolution path delivered this outcome: ACoS reduced to 28% in 7 weeks. First profitable...
71% → 28%
ACoS Reduced
Ads became profitable
7 Weeks
Optimization Time
Result achieved
450 Terms
Negatives Added
Wasted spend removed
Profitable
Campaign Status
First profitable month
Case Snapshot
The Facts
Marketplace
UK
Issue
ACoS Reduction | UK
Service Type
PPC Management
Filed By
Dastan Traders — Amazon Authorised Partner
Outcome
ACoS reduced to 28% in 7 weeks. First profitable advertising month achieved.
Challenge › Approach › Result
How It Was Resolved
Stage 01 Challenge
01 — The Challenge
- Problem identified: Amazon UK PPC campaigns running at 71% ACoS. Seller spending more on advertising than earning in profit after fees.
- Seller needed a clear root-cause review before submitting another request to Amazon.
- The issue was affecting visibility, account confidence, and business continuity.
Stage 02 Approach
02 — Our Approach
- Audit and root cause: Pulled 90-day search term data. Built 450-term negative keyword list. Separated winning search terms into exact match campaigns. Implemented weekly bid adjustment schedule.
- We framed the issue correctly before contacting Amazon support.
- We submitted the case with direct evidence, issue context, and corrective action.
Stage 03 Result
03 — The Result
- Final outcome: ACoS reduced to 28% in 7 weeks. First profitable advertising month achieved.
- The case was resolved without unnecessary trial-and-error escalation.
- Seller could move forward with restored account/listing confidence.
Documented Proof
Before & After
Before
Seller Central screenshot / case proof
Problem stage
Problem stage
Amazon UK PPC campaigns running at 71% ACoS. Seller spending more on advertising than earning in profit after fees.
After
Seller Central screenshot / case proof
Resolved stage
Resolved stage
ACoS reduced to 28% in 7 weeks. First profitable advertising month achieved.
DCase Log Summary
This case was handled by reviewing the Amazon issue context, identifying the most likely root cause, and submitting a focused resolution path instead of repeating generic support requests.
Why Sellers Trust Us
Verified Track Record
Amazon Authorised
Partner
Partner
UK & US verified Authorised Partner
6+ Years
Managing Amazon accounts across US, UK & EU
5,200+
Amazon cases resolved for sellers worldwide
This case was closed as resolved. The seller received a clear outcome and could continue moving forward.
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